Spam’s Long March in China
Spam, the canned curiosity made by Hormel Foods (HRL), is many things in America—a cult brand, the butt of jokes, the inspiration for a Broadway musical. One thing it’s not: a premium product. Yet that’s how Hormel is positioning Spam in China. Hormel Foods International President Rick Bross touts its “juicy meaty satisfaction,” saying that [...]
Written on August 10, 2011 | Posted in Global